Wool has some pretty amazing properties. Here are just some of the reasons why we love wool:

It's natural, renewable, and biodegradable. This makes it an environmentally friendly choice.

It's naturally water-resistant. Wool repels water and can absorb up to 30% of its weight in water without feeling wet. So just brush off those water droplets and enjoy how dry you feel.

It's a breathable insulator. We all know wool keeps you warm, but did you know it's also just as effective at keeping you cool? This is because it responds to the environment to regulate temperature by trapping dry, warm air against your body in the cold, or pulling excess heat and moisture (perspiration) from your skin when it's warm.

It's durable and resilient. The elasticity of wool helps it to retain it's shape, the absorbency helps it to retain it's color, and it's flexibility makes it durable. This means that it has a longer lifespan than other commonly used materials and will resist showing signs of wear.

It's easy to clean. Wool is naturally stain resistant and odor resistant. This means it can be worn many times between each wash, and washing can generally be foregone for just airing out. Read more about product care here.

We use chunky Peruvian wool for all of our products except The Hiker's Hat. This wool comes from happy sheep who spend their days roaming the Andean highlands. This helps make their wool strong, elastic, and soft. Peruvian Highland sheep are a crossbreed of Corriedale (for strength) and Merino (for softness). 

This fiber is used in our Hiker's Hat. Taken from the neck and nape of the alpaca during its first shearing, this fiber is the softest material the animal is likely to produce. Rather than being spun like traditional yarn, this yarn is made by using air pressure to blow the fiber into yarn in a distinctive cage structure, giving it a much more airy feel than other yarns. The result is a fine and lightweight material that's strong, elastic, and soft.