Caitlin Backeris, Principal Design of Fore Folk.
Caitlin Backeris, Principal Design of Fore Folk.

Hi, I’m Cait

For five years, I supported financial advisors who built their practices the same way my dad did—entirely through relationships. But they had systems. Client touchpoints. Relationship rhythms. Ways to ensure trust didn't just happen by accident—it was nurtured with intention.

When I started Fore Folk in 2018, I brought both: my father's foundation of craft and relationships, and the operational precision to build frameworks around them.

I'm exploring these ideas in Field Notes, and building tools for them inside The Practice. Both are for service providers, makers, and creatives who know their best work doesn't need an algorithm—it just needs the right people to see it.

If that sounds like you, you're in the right place.

I grew up watching my father build his woodworking business entirely through relationships. No social media. No content calendar. Just craft that spoke for itself, and clients who remembered how they felt when they worked with him.

He taught me that when you do exceptional work and care for the people who trust you with it, growth happens naturally—through referrals, through word of mouth, through the quiet compounding of connection.

I learned the philosophy from him. I learned the structure in Corporate America.

Caitlin Backeris

MATTHEW | ARCHITECT

"I feel you have created a thoughtful framework for my studio to thrive in the realm of projects I really want to be working on. I felt heard throughout the entire process and because of your attentiveness, my brand has depth and reasoning rooted in my aspirations."

Matthew Manzo. Owner of Sabi + Stow. A man sits on a modern chair with his hands clasped together near his face, smiling, in a room with a plain wall background.

AMY | FLORIST

"I enjoyed all of our communication discussing concepts and then seeing all of our/your ideas turned into tangible pieces for my brand. Your explanations for your creations helped me to understand the connections and purpose for everything. I really enjoyed working together and am beyond excited to put everything to use soon in Cranberry!"

Amy. Owner of Blooms. A woman with long blonde hair and blue eyes holding a bouquet of peach, cream, and yellow roses.

Most marketing advice wasn’t made for creatives. This is.

A message written in black text on a white background that reads, 'we shape our tools and our tools shape us.'
A white surface with black text that reads, "If NOT CHANGE than MOVEMENT."
A person wearing a sports bra and shorts performing a yoga pose or stretch on a flat surface.

currently drawing inspiration from -

the natural world
movement
pencil & paper
new beginnings