Hi, I’m Cait

I spent 5 years in business development at a Fortune 500 company, watching something most people miss: the businesses that lasted didn't shout louder - they built deeper.

While everyone else chased new leads, the smartest business owners prioritized the work that would compound—creating systems that multiplied their efforts instead of demanding more of them.

When I left to start my own design studio, I saw the opposite everywhere:

creative business owners burning out on content treadmills, performing for algorithms, treating marketing like a volume game they could never win.

So I built Fore Folk around a different philosophy:

resonance over reach. Depth over noise. Systems that compound, not deplete.

I help service-based businesses design the experiences and systems that turn clients into advocates—not through manipulation, but by prioritizing an experience so good people can't help but talk about it.

The businesses I work with aren't trying to be everywhere. They're building something that lasts.

If that's you, you're in the right place.

If this resonates, I share more in Field Notes - Monthly-ish insights on building with resonance without the algorithm games.

[ GET FIELD NOTES ]

currently drawing inspiration from -

the natural world
movement
pencil & paper
my favorite season