Hi—I'm Cait. As a mother and designer, I discovered something important during maternity leave: the best growth doesn't come from constantly producing more content or chasing every new marketing trend. It comes from nurturing what you've already built.

After spending over a decade in business development and operations—helping businesses scale through relationship-based systems rather than algorithm-dependent tactics—I knew there had to be a better way for creative entrepreneurs and service providers to grow.

That's why I founded Fore Folk with a different philosophy. Instead of forcing small business owners to become content creators, I help them identify their natural marketing style and build sustainable systems around their existing strengths.

Whether through custom brand design that attracts your ideal clients or the tools and resources I'm developing specifically for indie brands, everything we do is designed to help you grow authentically—on your own terms and in your own time.

The "we" refers to the talented collaborators who help bring these projects to life. Hand-selected to fit each project and client’s needs.