Hi, I’m Cait
I never felt like I belonged to either world I worked in.
I spent 5 years inside a Fortune 500 firm teaching financial advisors how to build their practices almost entirely through trust — referrals, relationships, the long game. No algorithms. No content calendars. Just the quiet compounding of genuine human connection. It worked. But I wasn't interested in climbing that ladder.
Then I spent seven years supporting creative entrepreneurs — photographers, florists, makers, restaurateurs — through strategy and design. People who built beautiful things. True creatives and visionaries. The work felt more aligned with my true creative spirit - but I didn’t go to a traditional four-year art program.
Hindsight has a way of making sense of things...What I couldn't see then — and can see clearly now — is that those two worlds were always meant to overlap. The simple philosophy that built sustainable financial practices is exactly what creative small businesses need most. The craft and intentionality I learned supporting makers is exactly what was missing from cold/salesy corporate growth strategy.
I get to live in that overlap now. Supporting the small businesses I've always admired with the design, structure, and strategy that allow them to grow while honoring their craft.
Field Notes is where I share the thinking behind it. If you're looking for permission to create less and connect more — you've found it.
MATTHEW | ARCHITECT
"I feel you have created a thoughtful framework for my studio to thrive in the realm of projects I really want to be working on. I felt heard throughout the entire process and because of your attentiveness, my brand has depth and reasoning rooted in my aspirations."
currently drawing inspiration from -
the natural world
movement
pencil & paper
new beginnings