Caitlin Backeris, Principal Design of Fore Folk.
Caitlin Backeris, Principal Design of Fore Folk.

Hi, I’m Cait

I spent 5 years in business development at a Fortune 500 company, watching something most people miss: the businesses that lasted didn't shout louder - they built deeper.

When I left to start Fore Folk, I saw creative professionals and builders everywhere burning out on content treadmills, performing for algorithms, trapped between their vision and their survival.

So I built Fore Folk as a creative studio for people crafting culture, not just consuming it.

The ones driven by something deeper than metrics. The builders creating third places, preserving craft, shaping how we gather and connect.

WHAT WE DO:

Brand Design - Visual systems for businesses building from their own center, not chasing trends

Tool (currently in beta) - Infrastructure that prioritizes your craft, not constant marketing

Field Notes - Monthly-ish reflections on building a crafted economy

The people I work with aren't trying to optimize for algorithms. They're building lives around work that matters to them—and they need tools that support that work, not systems that demand they abandon it.

If that's you, you're in the right place.

Caitlin Backeris
A message written in black text on a white background that reads, 'we shape our tools and our tools shape us.'
A woman in a flowing dress performs a dance move on a wooden floor against a plain wall, with arms extended and hair flowing back.
A dried, hollowed-out bell pepper with white seed-like structures inside and a small brown stem on top.
A white surface with black text that reads, "If NOT CHANGE than MOVEMENT."
Sketch of furniture drawn on graph paper, including a corner shelf and a rectangular table.
Silhouette of a wilted flower with a curved stem on a white background.
A person wearing a sports bra and shorts performing a yoga pose or stretch on a flat surface.

currently drawing inspiration from -

the natural world
movement
pencil & paper
my favorite season