WINTER 2023
Mack & Main
BRAND STRATEGY, IDENTITY,
PRINT COLLATERAL,
CANDLE LABEL, CHAMPAGNE LABEL
Mack and Main is a luxury event planning and design company founded by Mack, a visionary entrepreneur in the event industry. When Mack reached out, she had been in business for a few years and felt like she had outgrown her original branding. She needed a new visual language that better reflected her creative expertise and the value she offered her clients. With a focus on distinct and compelling design, Mack's goal was to establish the brand as a premier luxury event planning brand, known for its creativity, originality, and attention to detail. Mack's dedication to providing exceptional service and her commitment to understanding her client's needs allowed us to dive deeper into the client experience, offering a wide variety of creative touch points to help foster those relationships. With a portfolio of unforgettable events and a growing reputation, Mack and Main continues to deliver unmatched luxury event experiences that leave a lasting impression.
Industry: Event Planning
During our strategy session, it was clear that we needed to incorporate a unique mark that would fit the expectations of someone who was looking for an iconic event experience. The lioness became the natural choice - once we had selected the typography, we loved how the ampersand could be incorporated into the mark for a memorable detail.