2019-2020 | V06
Lake Erie Adventure Company
BRAND STRATEGY, VISUAL IDENTITY, COLLATERAL DESIGN, SQUARESPACE WEBSITE DESIGN + DEVELOPMENT
BRAND OVERVIEW:
Lisa and Justin were looking for a way to create affordable access to active entertainment near their home on the shores of Lake Erie. They wanted to be the go-to source of adventure for locals and tourists alike. They also planned on contributing to the community by offering workshops and classes to promote the outdoors, so it was important to create an identity that could grow with their business over time.
TONE
Environment | Affordability | Community
“Working with Caitlin was an absolute dream, she brought a high-level of professionalism and structure into our logo process, making it seamless for us to have an input without slowing down the project. The end product exceeded my highest expectations and we couldn't be happier.”
— LISA BRADY - CO-OWNER, LAKE ERIE ADVENTURE CO.
SOURCES