RESOURCES
Simplifying business by supporting the good people behind them.
BUSINESS IS SIMPLE.
It’s as simple as providing a good or service to someone in need of that good or service. So why does it feel so complicated? If you are like most of my clients, then you get paid to overthink the details.
So that social media post, asking for that referral, or committing to a niche can feel more like a mountain, and not the molehill that it actually is. Business doesn’t have to be as complicated as we make it and it’s a lot easier when you realize you don’t have to do it alone.
MEET CAIT
Caitlin Backeris
There is a lot that goes into building and growing a business that is not only profitable but that’s sustainable for you and the lifestyle you want.
In the past five years of building this branding studio, I’ve been able to come full circle from a decades-long search for the exact work that I now get to do every day. So much of what I had learned as an Academic Counselor for Graphic Designers (at The Art Institute), to Marketing Director for Financial Planners, to Director of Operations & Business Development at a Fortune 100 company - I apply daily to this studio and the needs of my clients. One role specifically that provided a lot of insight for me was in a coaching capacity for inspired entrepreneurs at my last position. For 5 years, I was in the daily grind and emotional headspace of what an entrepreneur goes through while also having access to the all tools from a major corporation to help them truly move the needle in their business.
That role helped shape my understanding of the most important aspect of any business or brand - the people behind it and the community it serves. It’s the reason why I named this studio, Fore Folk.
I’m looking forward to sharing more resources with you here that support the people behind the brands, the businesses behind the visuals, and the folks who are creating meaningful change for the communities they serve.
All the Best,
FREE DOWNLOADS
BRAND FOUNDATIONS
A three-part email series of resources to help you build your Brand Foundation.
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Gain access to a 5 step process we use to help our clients define their brand values so they can make better decisions for their business.
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Understanding your audience goes beyond surface-level information and when done well - it can lead to better service offerings, deeper connections within your community, new product or service ideas, better overall efficiency, AND less time spent on marketing.
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One of our favorite exercises from our strategy sessions is defining the market landscape. This guide provides a glimpse of where to pay attention, how to approach collaboration, as well as a new perspective on “competition”.
“I found it helpful. It provided a lot of language where I think I was lacking articulation. It felt like a solid worksheet to steer my thoughts.”
READ THE BLOG
SOME OF YOUR FAVORITES
WHAT WE USE AT THE STUDIO
LOOM
From client presentations to website training, team collaboration to just saying “HI” - We could not operate in this digital space without Loom.
SQUARESPACE
Many of our clients work alone or with a small team so easy edits and updates to their sites are important. Now with the integration of email marketing, ecommerce, and member areas - we are constantly impressed with this platform.
We’ve tried A LOT of different CRM platforms and the automated workflows, invoicing, contracts, and financial organization is such a huge time-saver.
NOTION
We’ve spent the past 2 years building out our new project management workflow through Notion and as a designer with an operations background - this platform is incredible.
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