The 7 Moments That Matter: Why Most Service Providers Miss Their Best Marketing Opportunities
thehoneyedcollective
Most service providers spend their time chasing new clients while their best growth opportunities slip through the cracks.
Not because they're not talented. Not because they're not trying hard enough. But because they don't have systems for the moments that actually matter.
After a decade of working with small businesses and seeing what works at Fortune 500 companies, I've identified seven critical moments in every client relationship where growth either compounds or gets lost.
Most businesses miss at least 5 of them.
These aren't about what you post on social media or how you show up on algorithms. They're about the predictable moments when:
A past client is most likely to refer you
A relationship can deepen into repeat business
A small gesture creates lasting loyalty
Your best marketing opportunities naturally occur
The problem?
Without systems to recognize and optimize these moments, you're leaving revenue on the table while burning out on content creation that doesn't actually drive growth.
WHAT CHANGES WHEN YOU OPTIMIZE THESE MOMENTS
When you build systems around these seven moments:
Referrals happen consistently, not randomly
Past clients become active promoters of your business
Your marketing gets easier over time, not harder
You spend less time chasing new leads and more time serving great clients
This is how businesses grow through relationships, not algorithms.
Through depth, not reach.
Through systems that support connection, not endless content creation.
LEARN THE FRAMEWORK
I'm teaching this framework—and giving you the system to implement it—in a 5-week beta program starting November 3rd.
What you get:
The complete 7 Moments framework
A Notion-based CRM built around relationships, not transactions
Async implementation support and weekly office hours
Lifetime access (no additional purchase needed)
Investment: $97 for 5 weeks
Spots available: 10 8 (capped for personalized support)
This is for business owners who have great past clients but lack the system for turning those relationships into sustainable growth—without the exhaustion of constant content creation.
— Caitlin Backeris
