WINTER 2020
Ledger & Ladder Studios
BRAND STRATEGY, VISUAL IDENTITY, WEBSITE DESIGN AND DEVELOPMENT, COLLATERAL
We collaborated with Jocelyn to bring her vision to life for her interior design studio. She knew from the beginning that she wanted a cohesive brand that captured her unique approach to restoration-focused interior design. By blending her analytical background as a CPA with her creative eye for historic preservation, we crafted a brand identity that resonates with clients who share her values while providing a deeper connection to Jocelyn’s roots.
Industry: Interior Design
Initial design concepts we wanted to use to tie in the vertical lines of the ladder and horizontal lines of a ledger, as a nod to her background as a CPA. We were then able to tie the same pattern into a more organic weave as a pattern for her print collateral.
The digital home for Ledger and Ladder serves as both a showcase and a strategic business tool. More than just a portfolio, the website communicates Jocelyn's distinctive philosophy of honoring a home's history while introducing thoughtful modern elements. It is exciting to see that after wrapping up our project five years ago - this online foundation has supported her expansion into retail and content creation through her shoppe and newsletter, creating multiple touchpoints for client engagement.
Overall, it was a great experience. It made me think about my ideal client and what problem I solve for them - and what I want the brand to represent for that client.
Jocelyn | Founder & Creative Director
