BRAND OVERVIEW:

Heather approached us in need of a rebrand for her growing “day of” wedding planning & cordination business. The business was just shy if it’s fifth birthday and Heather knew she needed a cohesive brand identity to match the level of care and attention that her and her team of five were able to offer their clients.

Finding the balance between visuals that were bold & fun, while still attractive to Day Of Pgh’s target audience was a fun challenge. By going through a few strategy exercises and iterations, we created a cohesive aesthetic that could grow with the business while staying true to who they are - a league of their own.