SPRING 2021 | V23

Enhanced Beauty
by Erica

CREATIVE DIRECTION, VISUAL IDENTITY, WEBSITE DESIGN & DEVELOPMENT, COLLATERAL, ART DIRECTION

BRAND OVERVIEW

Erica was in need of a flexible schedule for her growing family and always had an interest in beauty. Naturally, she found her way to the Phi Brow Academy and trained to become a Microblading artist. To help her create the impact she needed in the market, we created a visual identity system and website that would drive new clients to her business by focusing on the intimate experience that she offers to every client.

TONE

Intimate | Considerate | Transformational

“For me as an artist, it is truly about the intimate experience and authentic transformation that I can offer my clients during their visit. I value the time that I get to spend getting to know each individual client and building that relationship with them through hearing their needs, concerns and just overall general conversation.” - Erica