BRAND OVERVIEW:

Sydney is a product and food photographer who was changing the name of her studio when she reached out. She was in need of a visual identity that tied the essence of her work together and felt like a personal representation of her art. Her approach to her work is meditative and thought-provoking - providing her the ability to capture details that might otherwise go unnoticed. Through this project, we explored the commercial definition of “beauty”, the dichotomy between what is “beautiful- ugly”/ “jolie-laide”, and that everything is truly a work of art.