BRAND OVERVIEW:

Nisha Blackwell reached out to us in need of a visual identity for the wedding collection, which was a branch that was quickly expanding under the Knotzland name.

By going through a brand strategy workshop with her team, we were able to provide her with a creative direction that solidified the core color of the Knotzland brand - ocean blue, included a typeface worthy of a museum, and used natural elements that would allow the ornate and intricate details of the circular bowties to do all the talking.

Nisha and the team at Knotzland are on a mission to disrupt textiles from entering landfills, offset negative manufacturing processes, and increase the longevity of the materials by elevating the upcycle. To date, Knotzland has rescued over 6,136 lbs of textile waste, created local jobs, provided masks during a pandemic, and had their products featured in the Smithsonian.

And, we have a feeling they are just getting started.