INSIGHTS On craft, relationships, and building differently.

Thoughts for creative professionals who want to grow through their work, not their content calendar. Essays on sustainable practice, reverse marketing, and the craftsman approach to business.

Cait Backeris 6/23/25 Cait Backeris 6/23/25

The Cost Isn’t Just Burnout

Somewhere along the way, we were convinced that visibility equals viability. That if you're not posting, you're not growing. That your worth as a creative professional could be measured in engagement rates. Frankly - it's exhausting. And for most of us, it's also wrong.