Social media gurus, marketing influencers, and the platforms themselves have convinced an entire generation of business owners that 'consistent posting' is the key to growth. But this advice is creating burned-out service providers who are frantically feeding content machines that were never designed for their business model…

A Playlist for when those days are long and the sand is hot.

We had the opportunity to interview Katelyn from Field & Hand Floral Design when she was a few years into her business. She offers some sage advice about finding your strengths, starting before you are ready, and how to have fun while learning something new.