ARCHIVE

A collection of stories, insights, and projects from the businesses we’ve worked with. Part case study, part conversation, it’s a place to share the thinking behind the work—what’s worked, what’s evolved, and how we are adapting for tomorrow.

The Cost Isn’t Just Burnout
Field Notes Cait Backeris Field Notes Cait Backeris

The Cost Isn’t Just Burnout

Somewhere along the way, we were convinced that visibility equals viability. That if you're not posting, you're not growing. That your worth as a creative professional could be measured in engagement rates. Frankly - it's exhausting. And for most of us, it's also wrong.

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