ARCHIVE

A collection of stories, insights, and projects from the businesses we’ve worked with. Part case study, part conversation, it’s a place to share the thinking behind the work—what’s worked, what’s evolved, and how we are adapting for tomorrow.

The 3 Types of Entrepreneur.
Frameworks Cait Backeris Frameworks Cait Backeris

The 3 Types of Entrepreneur.

Meet the three types of entrepreneurs: the Dabbler, the Hacker, and the Obsessive. Based on George Leonard's Mastery, this framework helps you understand your patterns and focus on what actually needs your depth.

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